ADKOA
A Different Kind of Animal

Wet n Wild

Los Angeles

ADKOA was approached by L.A.-based beauty brand, wet n wild, for the design and execution of a 360° advertising campaign.

OBJECTIVES

The campaign needed to embody wet n wild's target woman​ -​ bad-ass, beautiful, and kicking ass in a man's world ​- while integrat​ing​ the client's new spokeswomen​; ​Kat Graham (actress/musician) and Jasmine V (musician)​, both of whom embody wet n wild's brand attributes​. ​

DISCOVERY & INSIGHTS

wet n wild ​was already​ a very recognizable name ​among women​. ​​In fact, many women still know it as their first eyeliner or as the lipstick that; “I stole from the drugstore as a teenagers.” Our job was to​​ elevate the emotional relationship​ of the brand ​into sales. 
 
wet n wild's competitors were outperforming it in almost every single category​, including Digital Marketing, Web, Mobile, and Social Media. 
 
​We needed to find the core of wet n wild that is an empowering brand promoting confident, beautiful products and women - at an affordable price​.​​

Campaign TV Spot "Strut Your Stuff" Dir. David LaChapelle Remake by ADKOA
WetnWild_Video_862px

BEHIND THE SCENES / "THE WILD ONES" CAMPAIGN
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ENTER: THE WILD ONES

The new wet n wild campaign launch by ADKOA celebrates the girls who are wild at heart. Who may have jobs, responsibilities, exams, kids...but who, deep inside, still embrace a wild side, their inner renegade that’s fresh, confident, sassy, and forever badass.

As the popular saying goes; "There are many paths to success." To say that we traveled all of them would be an understatement.​ ​We set out to develop ​and​ create ​content for each media touchpoint​ ​in such a way ​that​ makes our ​360º campaign​ ​comprehensive​ regardless of ​where​ and how​ the audience interact​s​ with it.