Office Furniture Design
DISCOVERY & INSIGHTS
In order to rebrand OFH, we had to understand its foundation. We partnered with the OFH team in order to discover its lineage, makeup, philosophy, values, clientele, and competition. Once we knew the OFH story inside and out, we were able to identify five brand pillars that would continue to define the company going forward. From there, we made it our mission to leverage these pillars to guide the brand’s design and implementation to reach their sales goal of $15MM by 2019.
FROM OFH TO SQUARE FT
OFH wanted a name that reflected the company’s positivity and unity. To employees and customers alike, OFH had become synonymous with a place of happiness – which was the perfect starting point for the renaming process.
Square Feet was a brand story that all parties could get behind because it communicated several key points about the client. It represented a place that was created for clients. It demonstrated an understanding of the industry. It invited people in. Most importantly, it established a clear point of differentiation.