ADKOA
A Different Kind of Animal

Square Ft

Office Furniture Design

Originally known as Office Furniture Heaven (OFH), our client had been in furniture sales for generations. That was exactly why they needed us to design a rebranding campaign and website interface that kept them current with new times and audiences.

DISCOVERY & INSIGHTS

In order to rebrand OFH, we had to understand its foundation. We partnered with the OFH team in order to discover its lineage, makeup, philosophy, values, clientele, and competition. Once we knew the OFH story inside and out, we were able to identify five brand pillars that would continue to define the company going forward. From there, we made it our mission to leverage these pillars to guide the brand’s design and implementation to reach their sales goal of $15MM by 2019.

FROM OFH TO SQUARE FT

OFH wanted a name that reflected the company’s positivity and unity. To employees and customers alike, OFH had become synonymous with a place of happiness – which was the perfect starting point for the renaming process.


LOGO DEVELOPMENT FROM PREVIOUS MARKS
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PRIMARY LOGO
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Secondary Colorway
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Square Feet was a brand story that all parties could get behind because it communicated several key points about the client. It represented a place that was created for clients. It demonstrated an understanding of the industry. It invited people in. Most importantly, it established a clear point of differentiation.


BRAND IDENTITY
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The New Brand

Now that our client had a new name that succinctly reflected its brand personality, we needed to integrate that name across all company branding materials, existing and new. Our team designed and implemented new email signatures, business cards, newsletters, event invitations, and several promotional materials like fliers, FSIs, and sandwich boards, all leveraging the power of Square Feet.

MERCHANDISE HANG TAGS
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PROMO EVENT INVITE
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Web

Next up was the redesign the client’s website to reflect Square Feet. It had to be modern, yet personable and fun. Most importantly, it needed to have a strong e-commerce platform that emphasized the product and moved web consumers seamlessly through the purchase cycle and the various stages leading up to a purchase.
Being involved every step (or should we say foot) of the way meant that we chose the website platform, designed each page, and developed content by conducting testimonial interviews and photo shoots.
Finally, we optimized the site for search to reach new consumers. Our tech team integrated SEO-friendly product names and tags throughout the site in order to ensure maximal searchability for all future Square Feet customers.