ADKOA
A Different Kind of Animal

Shaker

The Paris Chamber of Commerce

The Paris Chamber of Commerce asked us to create an online community of 23 different universities that are subsidized by the French government. We called this community Shaker.

DISCOVERY

Our team spent two months researching and analyzing the behaviors and psychographics of students, instructors, and administrators from the French academic community. We led customized focus groups to determine the community’s needs and wants, which culminated in a series of round table discussions with Chamber of Commerce management.

INSIGHTS

Feedback indicated that the community wanted to “shake things up.” Members wanted to mix different entities to form a new, greater whole. Students, parents, faculty, and various industry teams wanted to come together to create a space filled with each group’s different, complementary knowledge.

It was this idea of "shaking things up" that created the Shaker community.

NETWORK CONCEPT

A series of users make up the community that is Shaker, just like a series of circles makes up the lid of an actual salt or pepper shaker. It was this idea that inspired the Shaker logo.


PRIMARY LOGO MARK
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Color Exploration
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ONLINE COMMUNITY

Our team designed a responsive website that leverages iconography to illustrate the diverse functionality of Shaker. Users can create a public profile, share work, teaching tools, and portfolios, post to blogs, and organize groups or events.

After developing wireframes for the website, we designed a responsive site that uses iconography to represent the diverse functionality of the Shaker community. Each user can create a public profile, share work, teaching tools and portfolios, post to blogs, and organize groups and events.

COMING SOON

Shaker is currently being tested within the Parisian academic community and plans to launch by 2016.