Kitchen Appliances That Delight
But it was lacking in the one thing many of the millennial foodies and coffee connoisseurs were looking for: Emotion.
How do we turn that German attention to detail into passion? What if that attention to detail showed others just how much you cared? Carefully considered details that delight. And, delighting the ones you love. A duality that became a consistent visual theme in the work.
DELIGHT IN THE DETAILS - broadcast
Broadcast focused on the emotional aspect of the Delight in the Details campaign and ran nationally.
DeLIGHT IN THE DETAILS - print
A successful digital campaign that is currently being implemented at the global level. A different kind of home appliance company. A Different Kind of Animal.