ADKOA
A Different Kind of Animal

Krups

Kitchen Appliances That Delight

KRUPS was about to introduce a whole new line of breakfast appliances to the US market. It wouldn't be easy – the market had become increasingly crowded.

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Hunt

Most people recalled KRUPS' coffee machines, but little else.
 
Consumers felt that KRUPS was very German: respectable, precise, technical, sleek.
But it was lacking in the one thing many of the millennial foodies and coffee connoisseurs were looking for: Emotion.
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Hatch

How do we turn that German attention to detail into passion? What if that attention to detail showed others just how much you cared? Carefully considered details that delight. And, delighting the ones you love. A duality that became a consistent visual theme in the work.


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Howl

We asked consumers to choose a company that truly Delights in the Details.
The one that, just like you, takes that extra little step to bring others pleasure.
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DELIGHT IN THE DETAILS - broadcast

Broadcast focused on the emotional aspect of the Delight in the Details campaign and ran nationally.

DeLIGHT IN THE DETAILS - print

KRUPS print appeared in Trade Publications targeting retail purchasing managers, as well as national Lifestyle and Food publications like Better Homes and Gardens and Esquire.
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DIGITAL VIDEOS

Digital Videos were more focused on the product details that delight and appeared in pre-roll and social on facebook and youtube, collectively garnering over 1.5 million views and counting.
WALMART.COM
Assets were provided to our top sellers to carry the shopping experience beyond of KrupsUSA.com