A Different Kind of Animal

ADKOA : a mutation in the gene pool, conjoining with brands to win out against their rivals by best adapting them to succeed to their environment


Ben Cruz

Partner / Executive Creative Director

Ben Cruz is among the first generation of truly integrated, digital-based creatives on Madison Avenue. His career began with San Francisco’s Winterland Productions where he worked on concert promotional merchandise for the nation’s biggest names in music and fashion. 
Then, he moved back to the East Coast as owner and operator of Edge – a full-service graphic design firm working with brands like Nike NYC, Price Waterhouse, CBS, and Sony Music. 
Over the next decade, Ben worked on top brands like Mercedes-Benz, Weight Watchers, 7UP, Jaguar, and Woodpecker Cider, distinguishing himself at some of Madison Avenue’s leading creative shops. Later, he joined the first boom, building brands for,,,, and
Cultivating his own identity through work at JWT with Smirnoff and TBWA\Chiat\Day with Sprint/Nextel, he continued to develop his own approach to creative. He developed the World Cup MasterCard site, launched both the Kanye West Foundation and G.O.O.D. Music, and shaped the brand redesign for A+E Networks.
Before founding A Different Kind Of Animal, Ben spent 3 years as Chief Creative Officer for Fly, developing launch strategies and campaigns for Amazon Kindle, Groceries, and Endless as well as The French Culinary Institute and leading integrated marketing campaigns for Pernod Ricard.

Nathalie Sokoloff

Partner / Client Services and Operations

Nathalie began her career in Paris, where she developed a strong taste for how technology can support and enhance marketing strategies and content development.
She continued her career at Modem Media in the U.S. before moving to Columbia University to launch its first e-learning site. Soon after, she moved to Fly, where she embraced the power of true integrated marketing. It was a transition that ultimately prepared her for a move to the big-agency world as Senior Vice President at Publicis, where she oversaw all integrated European accounts for the U.S. 
In early 2012, Nathalie founded A Different Kind of Animal with her creative partner, Ben Cruz. Together, they made it their mission to team up with major American and European brands that were ready to embrace the evolving digital landscape in the U.S.
Over the course of her career, Nathalie has worked with a diverse portfolio of brands. These include: Anchor Blue, Amazon Kindle, Amazon Endless, Amazon Instant Video, AOL, BET, Capgemini, Cartier, Chivas Regal, CitiBank, Columbia University/Columbia Interactive, Lagostina, LensCrafters, IBM, L’Oréal (Matrix, Biolage, Softsheen-Carson, Vichy), Grand Marnier, Rowenta, Sanofi, The Glenlivet, T-fal, WellPoint, and Wet n Wild.
Nathalie is driven by an intrinsic desire to build lasting value for every brand she touches. Her approach in doing so is always holistic, channel-agnostic, and integrated.

We Believe

01 in ideas

in ideas – new and brilliant ones, suited for any environment, developed for multiple platforms, grounded by a deep understanding of traditional, digital, and a true appreciation for the value of a powerful brand.

02 smaller is better

smaller is better – that big agencies are on the endangered species list, and that digital is the new normal. But we also know to evolve beyond the boundaries of media in order to reach the hearts of the audiences that view them.

03 in different minds

in different minds – we align the personalities and strengths of our teams to fit each client perfectly. It's never the case that one mind, style, or strength fits all.

04 in great creative work

in great creative work – that leads to results, and that niche marketing is the way to live in the future.